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Bauer Hockey, Inc. today announced that Chicago Blackhawks Captain Jonathan Toews has joined the company's roster of athletes, becoming the latest elite player to ink an official endorsement deal with the world's leading designer and manufacturer of hockey equipment. Toews, who signed a five-year deal with the company, will exclusively wear Bauer equipment during the 2010-2011 NHL season and will work closely with Bauer's product development team to provide insight and feedback into future product direction.

Toews led the Blackhawks to their first Stanley Cup in 49 years and earned the Conn Smythe Trophy as the Most Valuable Player in the 2010 Stanley Cup Playoffs. The captain registered 25 goals and 43 assists in last year's championship season and led all Blackhawks with seven goals and 22 assists for 29 points in 22 playoff games. In addition to guiding the Blackhawks to the Stanley Cup, the 22-year-old Canadian earned an Olympic gold medal in February, becoming the youngest player in history to win a Stanley Cup, Olympic Gold and a World Championship.

"I've worn Bauer my entire life and its exciting to officially sign an endorsement deal with a company that truly is the first name in hockey," Toews said. "I look forward to wearing the best equipment in the game and providing Bauer with feedback and insight to help make those products even better in the future."

In addition to providing valuable insight into Bauer's product development team, Toews will be featured in Bauer Hockey's global marketing efforts. Toews joins friend and teammate Patrick Kane on the Bauer roster and both are expected to play significant roles in the company's upcoming marketing campaigns. Other members of the Bauer roster include Steven Stamkos, Mike Richards, Nicklas Backstrom, Eric Staal, Henrik Lundqvist, and standout rookie Tyler Seguin, to name just a few.

"Toews has accomplished great things in just a few years of professional hockey and we welcome him to the Bauer family," said Steve Jones, Director, Global Marketing, Bauer Hockey. "He is a dynamic player that posses a lot of the same values we have as a company. He resonates strongly with our core consumer in both the United States and Canada, and the ability to utilize both Toews and Kane together in our overall marketing mix creates a very unique and creative opportunity for Bauer Hockey."

The photo below is of Toews as a youngster opening up his first pair of skates. He has been a "Bauer guy" his entire life.

Posted By: Bauer Hockey

Bauer Hockey will be making a major announcement in the next few days, so make sure you're checking the site frequently so you don't miss out on the news.

Sorry, no hints.

Posted By: Bauer Hockey

Next up for the Bauer Athlete Q & A is defenseman Luke Schenn of the Toronto Maple Leafs. Schenn will be entering his third season in NHL and will be looking to help the Leafs make it to the playoffs.

What is your favorite meal?

Steak

What is your favorite dessert?

Ice Cream

What is your nickname?

Schenner

What kind of car do you drive?

BMW

Favorite band/artist?

Garth Brooks

What is your favorite movie?

A Night at the Roxbury

Favorite TV Show?

Family Guy

Favorite off ice activity?

Golf

Best vacation spot?

Mexico

First big purchase you made after signing your NHL contract?

House in Toronto

One thing you wish you knew how to do?

Sing

Favorite cartoon character?

Peter Griffin from Family Guy

First thing I do when I wake up in the morning...

Shut off my alarm

What could you eat everyday?

Ice Cream

Favorite cereal?

Special K

If you weren't in the NHL, you'd be...

going to university.

Singer/Band you'd like to be a roadie for?

Rascal Flatts

Video game you spend the most time playing?

NHL '10

Facebook is...?

Trouble

Favorite Halloween candy?

Any chocolate bars

Number of txt's you send in a day?

75

Dunkin Donuts or Starbucks?

Starbucks

Size of the biggest TV in your house?

62 inch

Need to get a new what?

Pair of jeans

Last thing you do at night before going to bed?

Close my eyes

Number of pairs of sneakers you own?

10

What best describes your personality?

Outgoing

Best road town in the NHL?

Montreal

Favorite restaurant?

The Keg

Posted By: Bauer Hockey

Want to know what it feels like to use the best hockey equipment ever made? Come to a Bauer Experience tour stop and we'll give you the chance. At each Bauer Experience tour stop you can try out the latest Bauer gear on ice – for free, including the brand new Supreme TotalONE stick.

Bauer Experience events will also have giveaways, contests for prizes, and product education from our Experience tour reps.

All you have to do is show up prepared to hit the ice and we'll take care of the rest. Check out the Bauer Experience Page for all information including all the stops the tour will be making. Below are a few FAQ's about the event. Hope to see at the rink soon!

WHAT IS THE BAUER EXPERIENCE?

The Bauer Experience is a multi stop tour offering consumer product "demos" of elite level Bauer hockey equipment.

DOES THE BAUER EXPERIENCE COST MONEY?

No, the Bauer Experience is completely free of charge

DO I HAVE TO BRING ANY EQUIPMENT WITH ME?

In order to try out the BAUER equipment on ice, you need to have skates, gloves and a helmet. No exceptions. We will have these products for you to use, but you should bring your own gear to ensure you can take the ice in case some of the gear is being used.

WHAT PRODUCTS WILL YOU HAVE AVAILABLE TO TRY ON ICE?

Here's a list of other Bauer equipment we'll have on hand for you to try out:

-TotalONE Skates

-TotalONE Sticks

-Vapor X:60 Skates

-Vapor X:60 Sticks

-9900 Helmets

-4-Roll Pro Gloves

-Vapor X:60 Gloves

DO I HAVE TO SIGN A WAIVER TO GO ON ICE?

Yes, all participants must sign a waiver before going on ice. You may go here to print the waiver to bring with you or we'll have waivers on hand for you to sign.

WHAT IF I AM UNDER 18?

You must have a parent or guardian signature on the waiver. If your parent or guardian won't be at the Bauer Experience you can print the waiver here and have it signed before you come to the rink.

I DON'T SEE MY TOWN LISTED ON THE TOUR – IS THERE A WAY TO GET THE BAUER EXPERIENCE TO COME TO MY TOWN?

Yes, you may enter the contest on the Bauer Experience Page. We will be compiling votes for the entire duration of the tour and the city with the most votes will win a Bauer Experience Tour Stop.

HOW MANY TIMES CAN I ENTER THE CONTEST?

You may enter once daily until December 31, 2010.

Posted By: Bauer Hockey