Bauer Performance Sports Ltd. has announced a multi-year partnership with G-Form LLC, a recognized leader in the design and development of impact protection for elite athletes and consumer products. This exclusive partnership will utilize patented technologies developed by both companies to launch FLEXORB, an innovative new material to be used in numerous protective products across the Bauer Performance Sports platform.
"We're excited about this new partnership because our consumers demand state-of-the-art technologies and by working with G-Form we will once again be able to elevate player protection across all of our sports," said Kevin Davis, President and CEO of Bauer Performance Sports.
"FLEXORB, which is exclusive to Bauer Performance Sports, is a next generation technology that advances player protection without sacrificing comfort and mobility." FLEXORB will debut in Bauer Hockey's latest line of protective base layer and the company's newest elite helmet, the BAUER RE-AKT 100, both of which were unveiled this week at the company's annual BauerWorld event.
BauerWorld is a multi-sport week-long product and apparel showcase with more than 600 of the world's leading retailers.
The new line of base layer features FLEXORB material strategically placed in vulnerable areas such as the clavicle or lower rib area for added protection. In creating FLEXORB, the new base layer provides athletes with exceptional protection, flexibility and durability due to both G-Form and Bauer's patented and proprietary hinging methods, composite structures as well as materials and design elements that allow for unrestrained movements. In the RE-AKT 100, FLEXORB will be utilized in the SUSPEND-TECH 2 liner system, a free-floating suspension liner that moves independently from the inner foam to help reduce excessive movement at impact and manage rotational impacts. The new BAUER base layer and RE-AKT 100 helmet will be available at retail locations throughout the world this spring.
G-Form has developed leading athletic protective products utilizing its Reactive Protection Technology™(RPT™), a soft padded material that stiffens upon impact and absorbs more than 90 percent of the energy transfer. RPT™ is a blend of PORON® XRD, which is currently used in elite BAUER helmets and other protective products, and other proprietary G-Form materials and composites.
"G-Form's partnership with Bauer is the perfect marriage of our cutting edge impact and composite technologies with Bauer's legendary commitment to relentlessly improving performance," said G-Form VP of Innovations Thom Cafaro. "The utilization of G-Form in the new FLEXORB line of products creates a combination of comfort and protection never before possible."
ABOUT BAUER PERFORMANCE SPORTS LTD. Bauer Performance Sports Ltd. is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball equipment as well as related apparel. The company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names and are distributed by sales representatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growing market share in all product categories through continued innovation at every level. For more information, visit www.bauerperformancesports.com.
ABOUT G-FORM LLC G-Form LLC is a pioneer in the advancement of impact protection technology for athletes. The company's proprietary next generation materials and composites combine high level impact protection with comfort, style and complete freedom of motion. G-Form also makes protective cases for consumer electronics that feature their same innovative impact technologies trusted by athletes around the world. G-Form's branded protective gear in MTB, BMX, skateboard and snowboard markets allows athletes to protect themselves without compromising performance and comfort. G-Form has also become the chosen protective equipment of professional stunt men and women and athletes across multiple extreme sports categories. While the company markets its own products under the G-Form brand, it prides itself on its exclusive OEM partnership with a world class innovative brand like Bauer. For more information on G-Form, visit www.g-form.com.