Bauer Performance Sports and Cocona Natural Technologies unveiled 37.5 ™ technology for hockey, an advanced fast-drying moisture management process that will debut in Bauer Hockey's base layer, training apparel and protective equipment. Fabric infused with this revolutionary technology delivers an unprecedented level of performance, allowing athletes to spend more energy on their game.
"Athletes have come to trust our products for the innovative technologies that elevate their game, and this exclusive agreement positions us as the first company to be delivering this innovation to the team sports we serve," said Kevin Davis, President and Chief Executive Officer, Bauer Performance Sports. "As we expand this partnership, we look forward to delivering 37.5 technology into other sports across our platform."
Apparel with 37.5 technology dries up to six times faster than competitive products. While other fabrics simply wick moisture around the garment, trapping humidity near the athlete's skin, 37.5 technology uses body heat to evaporate moisture and release sweat from under equipment. This revolutionary advancement adds a new moisture management system to base layer and protective equipment that helps regulate an athlete's body temperature and humidity level next to the skin like never before. This helps maximize performance by directing more of a player's energy on the game, not temperature management.
"This is an exciting launch for those of us who love hockey," said Jeff Bowman, Chief Executive Officer, Cocona. "Bauer is the first to take the 37.5 technology from the outdoor sports world where it is well established to team sports, where it can provide a competitive advantage."
Cocona Natural Technologies is a global leader in providing innovative performance technologies from natural sources to the apparel, glove and footwear markets. Bauer Performance Sports and Cocona have an exclusive multi-year partnership. Through this agreement, Bauer Performance Sports plans to integrate 37.5 technology into training apparel, base layer and protective equipment across its platform.
The material is easily cleaned and rejuvenates after each wash. 37.5 technology will be launched in new BAUER base layer, team apparel and elite protective equipment. These products will be available in retail stores this spring.
ABOUT BAUER PERFORMANCE SPORTS LTD. Bauer Performance Sports Ltd. is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball equipment as well as related apparel. The company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names and are distributed by sales representatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growing market share in all product categories through continued innovation at every level. For more information, visit www.bauerperformancesports.com.
ABOUT COCONA NATURAL TECHNOLOGIES Cocona Natural Technologies is the world leader in the development, commercialization and marketing of Active Particle TechnologiesTM currently used to enhance the technical performance of clothing, footwear and sleep systems. Cocona is headquartered in Boulder, Colorado.