Bauer Hockey recently concluded its annual industry-leading BauerWorld event, during which it unveiled its next-generation of revolutionary technologies and product innovations.
In addition, attendees were able to speak firsthand with several of the company's key product developers and designers to receive an in-depth explanation of the extensive R&D programs that created the advanced technologies featured in upcoming product lines.
"With more than 600 attendees from around the globe, BauerWorld 2014 was the largest and most expansive yet," said Kevin Davis, President and CEO of Bauer Hockey. "This year we provided our partners with more than a chance to try the latest products and learn from our experts. We also provided a behind-the-scenes look into our performance sports platform to showcase our commitment to Research and Development and engineering excellence, which demonstrated to our long-standing partners and those new to our family exactly how we continue to create innovative products year after year."
The highlight of the week-long event was the introduction of Bauer's Spring 2014 product line up. Bauer unveiled new revolutionary technologies and its latest product advancements, including FLEXORB, 37.5TM technology, the BAUER SUPREME TOTALONE MX3 skate and the BAUER NEXUS 8000 skate.
Highlights of Bauer Hockey's Spring 2014 product line up include:
BAUER SUPREME SKATE LINE:
Led by the BAUER SUPREME TOTALONE MX3, the new BAUER SUPREME line of skates continues to deliver new levels of skating efficiency with its light weight, anatomical fit and next-generation range of motion technologies. The BAUER SUPREME TOTALONE MX3 features a new FREE-FLEX tendon guard that allows for the maximum range of motion and a new injected one-piece stability lacing system designed for a BAUER SUPREME fit. It also has a 3FLEX TONGUE with CURV® composite inserts that let a player customize the flex and performance of the skate. Like a springboard, the CURV composite inserts respond as a player skates forward. The top five new BAUER SUPREME skates feature the TUUK LIGHTSPEED EDGE HOLDER that allows players to change out broken or dull steel in seconds.
BAUER NEXUS SKATE LINE:
The new BAUER NEXUS skate line combines state-of-the-art technologies with an authentic look and feel. The elite BAUER NEXUS 8000 features a new CURV composite quarter package and a three-piece felt tongue with a high-density metatarsal guard. Its HYDRAMAX 2 liner delivers ultimate comfort and abrasion protection. The top four BAUER NEXUS skates feature the TUUK LIGHTSPEED EDGE HOLDER that allows players to change out broken or dull steel in seconds.
BAUER RE-AKT 100 HELMET:
Available in stores this summer, this revolutionary helmet delivers next-generation protection and enhanced impact management. The RE-AKT 100 features the new SUSPEND-TECH 2 liner system with FLEXORB for superior impact absorption and better rotational management. SEVEN+ embedded in VTX Technology provides optimal impact management for both high and low linear energy impacts.
NEW FULL LINE OF PERFORMANCE APPAREL:
Bauer Hockey unveiled several new lines of apparel, including the first launch of its off-ice training apparel and women-specific base layer, as well as next-generation protective and base layer apparel. This new full line of performance apparel is led by the introduction of FLEXORB and 37.5, which deliver exclusive revolutionary technologies that advance player performance and protection. FLEXORB offers exceptional protective properties and flexibility and will debut in Bauer Hockey's latest line of protective base layer. FLEXORB is strategically placed in vulnerable areas, such as the clavicle or lower rib area, to complement other equipment. Apparel with 37.5 technology, a state-of-the-art moisture management innovation, uses body heat to quickly evaporate water away from an athlete, allowing him or her to dry up to six times faster. 37.5 technology will debut across Bauer Hockey's new elite performance apparel line, as well as in certain protective equipment.
BAUER NEXUS STICK LINE:
The new BAUER NEXUS stick line, with its TRU mid-kick flex, is ideal for the player looking for a balanced feel with a quick, effortless release. The BAUER NEXUS 8000 stick features a new POWER SENSE CORE blade that maximizes power and puck feel while enhancing balance and stability. It also includes a PURE SHOT blade profile that reduces the amount of blade deflection – the twisting or opening of the blade while shooting – improving blade control and accuracy. For added durability, the BAUER NEXUS 8000 includes eLASTech Technology, a proprietary resin system that reinforces composite materials and reduces the spread of micro-fractures.
ABOUT BAUER PERFORMANCE SPORTS LTD. Bauer Performance Sports Ltd. is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball equipment as well as related apparel. The Company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names and are distributed by sales representatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growing market share in all product categories through continued innovation at every level.