Kevin Davis, the CEO of Bauer Hockey, recently sat down with USA Hockey Magazine and talked about BAUER's 'Grow The Game' initiative.
Below is an excerpt from the article and a link to the full article.
"In the United States, there is a growing sense of excitement as new programs such as the American Development Model and innovative growth initiatives have put the sport on the right track for growth in the number of players and the quality of their experiences. Add to that another gold medal at the 2013 IIHF World Junior Championship, and things are looking up.
In Canada, the birthplace of the game, there seems to be a different feeling as countless articles have popped up in national publications bemoaning a dip in the number of players who are entering the game, to go along with the number of new Canadian families that have not embraced the game as part of their national character.
As a company with its roots firmly anchored on both sides of the border, Bauer Hockey is looking to launch a 10-year global initiative designed to increase hockey participation, with a lofty goal of adding 1 million additional players – on top of current participation growth projections – by 2022."
To continue reading the article visit USA Hockey Magazine.