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Patrick Kane and Henrik Lundqvist Renew Partnerships with Bauer Hockey

Top NHL All-Stars Continue Exclusive Relationship with World's Leading Hockey Manufacturer

EXETER, NH – February 22, 2013 – Bauer Hockey, Inc., the world's leading manufacturer of ice hockey equipment, announced today it has extended its exclusive partnership with Patrick Kane of the Chicago Blackhawks and Henrik Lundqvist of the New York Rangers.

Lundqvist, who earned the 2012 Vezina Trophy as the league's top goaltender, and Kane, who amassed 66 points during the 2011-12 season, will continue to exclusively wear BAUER equipment on ice this season. Both players will also work closely with Bauer Hockey's leading research and development team to assist the company in developing the most advanced hockey equipment in the industry. In addition, both athletes will appear in Bauer Hockey's advertising and marketing efforts including the company's recent "Own The Moment" campaign.

"The decision by Patrick and Henrik to renew their partnerships with Bauer Hockey is a testament to both our industry-leading product as well as the strength of our overall brand," said Kevin Davis, President and CEO of Bauer Performance Sports. "As two of the top players in the world, both players demand the most advanced equipment for their game and both have experienced success while wearing BAUER. Whether it's Patrick winning the Stanley Cup in 2010 or Henrik earning the Vezina last year – we take great pride that both achieved those accomplishments with Bauer Hockey."

Kane, who amassed 369 points in just five seasons since bursting into the league during the 2007-08 season, has become synonymous with the BAUER VAPOR line of products. Kane's swift skating style combined with his crafty stickhandling has been a perfect match for the product that Bauer Hockey describes as the equipment for players looking for the utmost in speed and agility. This season, Kane will be one of the first players in the league to debut the all-new VAPOR APX2 skate, which is scheduled to hit retail stores in April.

"Bauer Hockey is much more than simply an equipment company. I truly look to them as a partner and I wouldn't want to partner with any other brand," Kane said. "I'm excited to continue our partnership and I look forward to several more years working alongside the Bauer Hockey team."

Last season, Lundqvist, posted one of the league's best goals against averages at 1.97 and compiled a .930 save percentage. The Swedish-born netminder became the first goaltender in the NHL to wear the revolutionary BAUER SUPREME TOTALONE goal pads. The pads, which feature interchangeable rods to adjust pad stiffness, debuted with Lundqvist during the 2012 Winter Classic.

"As a goaltender, my equipment is so important and with Bauer Hockey, I know everything is going to perform at the highest possible level and with that confidence I can focus on my game rather than on my equipment," Lundqvist said. "Not only does the product meet my high expectations, but so do all the people that I've come in contact with at the company. The entire organization is a class act and it shows in the attention to detail and service that they provide."

Kane and Lundqvist are part of Bauer Hockey's impressive roster of elite athletes that also includes Alex Ovechkin, Steven Stamkos, Jonathan Toews, Tyler Seguin, Ryan Kesler and Eric Staal to name just a few. For a complete list of the Bauer Hockey roster visit the BAUER ATHLETE FEATURE.

ABOUT BAUER HOCKEY Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME, VAPOR and NEXUS lines of products. Bauer Performance Sports, a publically traded company on the Toronto Stock Exchange, and its affiliates are the parent companies of Bauer Hockey, Mission Roller Hockey, Maverik Lacrosse, Cascade Sports and Inaria. For more information, visit Bauer Hockey's website at www.BAUER.com.

MEDIA INQUIRIES

Tory Mazzola Global Communications Manager Bauer Hockey Phone: 603-430-2111 x 5908 media@bauer.com

Kane Bauer Blog

Lundqvist Bauer Blog

Posted By: Bauer Hockey

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