Bauer Hockey Turns Spotlight Toward Unsung Heroes of Hockey

'Strongest Link' Campaign Winners Met Lundqvist, Ovechkin

Bauer Hockey, Inc., the world's leading manufacturer of ice hockey equipment, announced today the winners of its 'Strongest Link' initiative, a European-specific campaign searching for the unsung heroes of hockey who make it possible for players to enjoy the sport. Submissions to this contest, which ran in seven countries, ranged from teammates and siblings to grandparents and coaches. This initiative was led by 2012 Vezina Trophy recipient Henrik Lundqvist of the New York Rangers and two-time Hart Memorial Trophy recipient Alex Ovechkin of the Washington Capitals.

"My unsung hero is my brother Joel," Lundqvist said. "As I'm sure it was for all of the kids who participated in this contest, it was a tough choice for me because so many people played an important and supportive role throughout my career. We always looked out for each other, and I know I wouldn't be where I am today without him."

In addition to receiving head-to-toe Bauer Hockey equipment, the winners and their unsung hero received an all-expense paid trip, courtesy of Bauer Hockey, to meet Lundqvist and Ovechkin for the game on March 24.

"It was a great experience for me to be part of this program and meet these special people from around the world," said Ovechkin. "For me it was my family who supported me and it was nice that so many of the winners brought their family to New York as part of this cool Bauer weekend. I am proud to work with Bauer to put a light on all the people who help develop hockey players around the world."

A digital and retail campaign, the 'Strongest Link' search for unsung heroes targeted hockey communities in Sweden, Finland, Germany, Slovakia, Russia, Switzerland and the Czech Republic. The initiative ran in these seven countries for six weeks, ending October 1, 2012.

"This campaign grew from the idea that we should turn the spotlight toward those who are such an integral part of what makes hockey such an incredible sport," said Marcus Johnsson, Marketing Manager for Europe at Bauer Hockey. "It was successful and reached so many people because every player understands that their parents, a teammate or – in Henrik's case – a sibling made it possible for them to play hockey and develop."

Each applicant submitted a questionnaire that detailed why their nominee is an unsung hero and how they have gone above and beyond. A panel, which included NHL players and Bauer Hockey partners in each country, reviewed the submissions and determined the winners.

The winners are listed below by country:

Finland Nominator: Juuso Rantanen Nominee: Juha Rantanen

Slovakia Nominator: Nina Taska Nominee: Martin Tasky

Russia Nominator: Konstantin Lomakova Nominee: Marina Lomakova

Germany Nominator: Nico Lassen Nominee: Timo Lassen

Switzerland Nominator: Jann Felber Nominee: Susanne Felber-Leu

Sweden Nominator: Emil Enhörning Nominee: Christian Enhörning

The Czech Republic Nominator: Mathias Hodulak Nominee: Pavel Kysely

ABOUT BAUER HOCKEY Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME, VAPOR and NEXUS lines of products. Bauer Performance Sports, a publically traded company on the Toronto Stock Exchange, is the parent company of Bauer Hockey, and its affiliated entities own Mission Roller Hockey, Maverik Lacrosse, Cascade Sports and Inaria. For more information, visit Bauer Hockey's website at


Tory Mazzola Global Communications Manager Bauer Hockey Phone: 603-430-2111 x 5908

Lundqvist Strongest Link

Posted By: Bauer Hockey


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