Bauer RE-AKT Helmet
Bauer Hockey is pleased to introduce the new BAUER RE-AKT helmet, the first hockey helmet designed to specifically manage the multiple type of hits in the game, including rotational-force impacts, which have been scientifically proven to cause significant head injuries.
The BAUER RE-AKT helmet features the SUSPEND-TECH liner, a unique patent-pending rotational impact protection system to protect the head from excessive rotational acceleration when the helmet is impacted. The SUSPEND-TECH liner is constructed of PORON-XRD Extreme Impact Protection, a super-light pliable material with the ability to dissipate extreme force on impact. The free-floating stretchable liner moves independently from the rest of the helmet, thereby better managing rotational forces.
Although the majority of today's hockey helmets – as well as the safety standards that measure them – are designed to address linear impacts, there is significant evidence that points to rotational force as a key contributor to head injuries. Dr. Mark Lovell, the retired founding director of the University of Pittsburgh Medical Center's Sports Medicine Concussion Program and internationally recognized concussion expert who co-founded the ImPACT cognitive test used by all National Hockey League teams, believes more needs to be done to address rotational impacts.
"We've learned a tremendous amount over the past five years about biomechanics of injury and how head injuries occur and one of the things that have really stood out is the importance of the rotation of the head," Lovell said. "Hockey is a game of constant motion and seldom are impacts given or received in a static state. Most impacts occur when a player is in motion, either trying to make a hit, or avoid one. There are several scientific studies that have shown a significant correlation between rotational force impacts and head injuries, and it is important to look at solutions to help protect players from these impacts."
More than two years in development, the BAUER RE-AKT helmet also features PORON? XRD™ pads placed strategically in areas of the helmet where players need it most. In addition to the SUSPEND-TECH liner and the use of PORON? XRD™ technology, which is exclusive to BAUER in hockey, the BAUER REAKT helmet features BAUER's proprietary Vertex foam, a light-weight multi-impact foam with increased impact management properties compared to traditional EPP foams found in other hockey helmets. Unlike other helmets in the market designed to manage only high-energy impacts, the BAUER RE-AKT helmet is designed to manage the multiple types of hits in hockey – including low-energy impacts, high-energy impacts and rotational impacts.
"A hockey helmet needs to protect players from the different types of hits that happen throughout the course of a game and as the leader in the industry with more than 84-years of experience in developing hockey equipment, it is our responsibility to elevate the protection of today's hockey helmet," said Kevin Davis, Chief Executive Officer and President, Bauer Performance Sports. "Throughout the development process our team utilized the latest research in the field of medicine and biomechanics and we believe the BAUER REAKT helmet offers a level of protection unlike any other hockey helmet in the industry."
Nearly 44% of all NHL players currently wear BAUER helmets, including Claude Giroux of the Philadelphia Flyers, who was one of the first players to wear the BAUER RE-AKT helmet leading up to this weekend's All-Star Game. Giroux expects several players to quickly switch into the newest offering by BAUER.
"The helmet is very comfortable, fits well and by looking inside of it, you can tell there's technology in the RE-AKT helmet that isn't in other helmets," said Giroux, who was sidelined with a concussion earlier in the year and missed four games. "Head injuries are a serious aspect of our sport right now and as a player, you want to be protected as much as possible. No helmet is going to completely prevent concussions, but helmets like this one are providing an added level of protection which is important in today's game."
In addition to Giroux, other athletes are expected to debut the helmet during Sunday's All-Star Game including current goal-scoring leader Steven Stamkos. Additional players throughout the NHL will begin wearing the BAUER RE-AKT helmet following the All-Star weekend. The helmet will be available for purchase at retail locations worldwide in May.
To see more pictures of the new helmet, check out the Bauer Facebook Page.
Check out the video below for even more information.
SUPREME TotalONE Limited Edition Stick
The new Limited Edition White SUPREME TotalONE stick is now available at your local retailers! This new TotalONE has all the same features you've come to know and love in your original stick, but with new white and black graphics!
For more pictures of the stick check out the SUPREME TotalONE Limited Edition Stick Photo Gallery.

SUPREME TotalONE Goal Gear
Goaltending Will Evolve in 2012! Henrik Lundqvist will debut the new SUPREME TotalONE goal gear at today's Winter Classic!
Be sure to tune into the game at 3pm EST. The game will be on NBC in the United States and on CBC in Canada.

Winter Classic Goal Masks
The day has arrived for the Winter Classic! Today's starting goaltenders, Henrik Lundqvist of the Rangers and Sergei Bobrovsky of the Flyers, had their masks painted by Dave Art Designs, Bauer's Official Mask painter for the NHL.
You can see more of Dave Art Designs work here.

Winter Classic Sticks
Bauer has created custom sticks for both the New York Rangers and Philadelphia Flyers for this year's Winter Classic.
The sticks were created with feedback from players on both teams, which helped in the design process. Both sticks have city skylines, and call outs to the Statue of Liberty for New York and the Liberty Bell for Philadelphia.
The sticks will be signed after the game by the players that use them and will then be auctioned off with all proceeds going to charity. We will provide all the information regarding the auction as soon as it becomes available.
You can see even more pictures of the sticks here.

Goaltending Has Evolved
2012 is going to be a historical year for Bauer Goalies. Check out the video below for a sneak peak into what you can expect in the coming year. Goaltending has evolved!
Bauer Gear Selector
Ever wonder if you should be using a VAPOR or a SUPREME stick? Have questions about which Bauer skates you should be wearing?
How about goalie equipment? Want to know what type of gear is best suited for your style of play? Well, check out the all new Bauer Gear Selector and see what Bauer gear you should be using out on the ice!
Click on the picture below to start the process of finding the perfect Bauer gear!
Design a Mask Contest Winners
CALGARY, Alta. – Two winners have been announced in the Bauer Design-A-Mask contest, which for the ninth year in a row will allow the winners to see their designs worn by Canada's National Junior Team goaltenders during the 2012 IIHF World Junior Championship, Dec. 26, 2011 to Jan. 5, 2012 in Calgary and Edmonton, Alta.
In the 12-and-under category, Curtis Abernethy of Cambridge, Ont., was chosen as the best design, while Justin Ross of Lucan, Ont., is the winner in the 13-to-18 category. Close to 1,000 entries were received for the Bauer Design-A-Mask contest.
Apart from the thrill of having their designs chosen by the hockey industry's top goaltender aficionados and worn by Canada's netminders, Curtis and Justin will also receive their very own duplicate, custom-painted Bauer mask, which will be autographed by members of Canada's 2012 National Junior Team.
For more information on the 2012 IIHF World Junior Championship, please visit www.HockeyCanada.ca/2012juniors, or follow along via social media at www.facebook.com/worldjuniors and www.twitter.com/hc_wjc.

The Bauer Experience
Ever wonder what happens when The Bauer Experience comes to a rink near your hometown?
Check out the video below to see what you can expect and the gear you can try out! Our next stop is Saturday November 12th at the Orange County Ice Palace in Yorba Linda, California. Swing by the rink between 11am-3pm and Put The Game in Your Hands!
Athlete Reaction to the VAPOR APX Stick
Check out the video below to see what some of the NHL's best think about the new VAPOR APX stick!
