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Bauer World 2014!

Bauer World 2014 has been an amazing sucess! The new products that will be coming your way in 2014 will once again advance and change the game!

Bauer World is a multi-sport week-long product and apparel showcase with more than 600 of the world's leading retailers. This year, Mark Messier came by to address the attendees and check out the new gear!

Bauer World 2014 BLOG

Posted By: Bauer Hockey

The Bauer Experience

Ever wonder what the Bauer Experience is all about? Check out the video below and see what you can expect at each stop!

Posted By: Bauer Hockey

BAUER DAYS!

We're excited to announce BAUER DAYS, an international tour featuring Bauer employees visiting hockey shops. Come meet us at a store near you to win prizes, learn about the latest gear, and get fitted by Bauer experts. The tour kicks off this weekend at the stops below – stay tuned for more information on how you can participate!

August 10 – Majer Hockey (North York, ON)

August 10 – Front Row Sports (Thorold, ON)

August 11 – Perani's Hockey World (London, ON)

Bauer Days BLOG

Posted By: Bauer Hockey

Bauer Hockey, Hockey Canada Research Shows

Bauer Hockey, Inc., the world's leading manufacturer of ice hockey equipment, and Hockey Canada announced today the next phase of their Grow the Game partnership, including initial research study results as well as the creation of pilot programs developed to specifically address the results of those findings.

Launched in 2012, Grow the Game is a global initiative to add 1 million new players to the game of hockey by 2022, with Canada serving as the starting point of those efforts. Hockey in Canada has experienced historically low participation growth rates over the last few years, and today approximately 90 percent of Canadian families and their children choose not to play hockey.

"We're starting in Canada because it's home to not only a deep hockey heritage but it's also where Bauer Hockey was founded in 1927," said Kevin Davis, President and CEO of Bauer Performance Sports. "Some might say our goal is too bold, but the research shows that non-hockey families view the sport positively and many would 'definitely' consider enrolling their kids. With these findings, our focus now turns to breaking down perceived barriers."

Bauer Hockey and Hockey Canada commissioned an independent research initiative to better understand the considerations and barriers for non-hockey families and their children as they decide to play different sports. The findings from the survey show that 73 percent of non-hockey families would consider enrolling their child in the future, and nearly 40 percent said they would "definitely" consider enrolling their child.

Even as Canada's demographics are changing, New Canadians are engaged in the sport, with nearly two-thirds of families saying they would consider enrolling their child in hockey and 20 percent saying they would "definitely" consider.

The Perceived Barriers

In addition to the positive signs for growth, the research provided an in-depth look at the perceived barriers for those who have decided not to enroll their children in hockey. These barriers were consistent across regions and demographics and include:

Hockey is not perceived as fun

Non-hockey families do not perceive hockey as a 'fun' sport. Nearly every other sport in this research, such as soccer and baseball, was described as 'fun' by respondents.

Perceived time commitment

Many parents cited too much required travel and a commitment of three days per week as a significant concern. Parents cited a need for options beyond one-size-fits-all, similar to the range of choices offered in other sports, for kids who want less time commitment.

Perceived safety

Many parents do not perceive the sport as safe for their children to play, including a risk of concussion and a belief that the game promotes violent behavior.

Perceived affordability

Although entry-level players can get on the ice at an affordable cost with the appropriate equipment for their skill level, parents cited the high costs of enrollment fees and equipment as a perceived barrier.

"Hockey is a fun sport and through this exciting new initiative, Hockey Canada and Bauer Hockey want to ensure youngsters have opportunities to get on the ice and give it a try," said Paul Carson, Vice-President, Hockey Development at Hockey Canada. "By eliminating barriers preventing access to the sport, more girls and boys will be able to try hockey and have a fun, safe and positive experience with the ultimate goal of growing our sport across the country and around the globe."

The Pilot Programs to Overcome Barriers

To overcome these perceived barriers, Bauer Hockey and Hockey Canada announced the creation of pilot programs that will launch this fall in both Ontario and Nova Scotia. The programs, which will take place in Hamilton, Scarborough, Halifax and East Hants, were designed to be fun, affordable and convenient. The pilot programs will focus on the following aspects in an attempt to begin breaking down the perceived barriers to entry.

A Fun Experience:

Bauer, Hockey Canada and local governing bodies will host fun enrollment days for parents and kids, and provide informational materials on safety in the game, including the importance of equipment fit and educating parents on gear, the game and more.

Convenience:

These six-week sessions will meet for one hour once a week, which keeps the commitment to a minimum and allows for participation in other activities.

Improved Communication:

Locally marketed to reach non-hockey families and to communicate fun, safety, convenience and affordability.

Affordability:

Enrollment and equipment will be bundled together at $100.

After these programs are launched, tested and re-evaluated, they will be expanded into other regions to help grow the game.

Hall of Famer Mark Messier will assist Bauer Hockey and Hockey Canada in their efforts to attract additional players to the sport. Messier, who joined forces with Bauer Hockey last year following the company's acquisition of Cascade Sports, has been deeply committed to growing the game and has been a vocal advocate for increasing participation and safety.

"I'm excited about the opportunity to continue working with Bauer Hockey and Hockey Canada to help take down these barriers and bring more people to our game that's fun and teaches valuable life lessons," Messier said. "Along with the change in family lifestyles, the game of hockey has also changed. Kids need the opportunity to experience a variety of sports growing up, and it is our responsibility to offer our game in a way that is affordable, requires a reasonable commitment level, and most important, demonstrates how much fun hockey is for kids and families."

ABOUT BAUER HOCKEY Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Bauer Performance Sports Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names. For more information, visit Bauer Hockey's website at www.BAUER.com.

ABOUT HOCKEY CANADA Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada's mission is to "lead, develop and promote positive hockey experiences."

MEDIA INQUIRIES

Tory Mazzola Global Communications Manager Bauer Hockey Phone: 603-430-2111 media@bauer.com

Francis Dupont Manager, Media Relations and Communications Hockey Canada Phone: 403-777-4564 fdupont@hockeycanada.ca

Posted By: Bauer Hockey

Bauer Hockey Announces Preliminary Findings of Grow the Game Research

Bauer Hockey, Inc., the world's leading manufacturer of ice hockey equipment, announced today the preliminary findings of an in-depth Canadian research study, which was conducted in partnership with Hockey Canada and is the first phase of its global effort to add 1 million new hockey players to the sport by 2022.

The research was conducted to better understand why approximately 90 percent of Canadian children and their families choose not to play hockey. The full and final results of the research will be announced August 1 in Toronto, along with targeted pilot programs designed to attract youth players who are not playing the sport.

"We're still in the early stages of understanding the research findings, but the initial results show that interest in and enthusiasm for hockey remains extremely high," said Kevin Davis, President and CEO of Bauer Performance Sports. "The obstacles we're seeing through the research are ones we are confident we can overcome, and as a result these findings reinforce our belief that through our aggressive and focused Grow the Game initiative we can add 1 million new players to this great sport."

Some of the key findings of the research study, which surveyed parents of kids who do not play hockey, show that:

73 percent of respondents would consider enrolling their child in hockey

Nearly 40 percent of respondents say they would "definitely" consider enrolling their child in organized hockey

Two-thirds of respondents view hockey positively

The research studies surveyed nearly 1,000 non-hockey families in Ontario and Nova Scotia and concluded this spring after three months of data collection and analysis. Through their partnership, Hockey Canada and Bauer seek to identify the barriers facing non-hockey families, determine the necessary steps to break down these obstacles and develop strategies for growth on national and regional levels.

Over the next two weeks, additional details will be provided for the August 1 announcement. The next stage in the initiative is the launch of pilot programs in these provinces that will be tested, re-evaluated and expanded.

"It has long been a goal of Hockey Canada to have as many young Canadians playing hockey as possible, and we are excited with Bauer Hockey's preliminary findings," said Bob Nicholson, president and CEO of Hockey Canada. "We look forward to watching the Grow the Game initiative evolve and bring more players into our great game."

Launched in October 2012, the Grow the Game initiative is a multi-faceted campaign designed to increase hockey participation among those families not currently involved with the sport, with the goal of adding 1 million additional players in 10 years. At the current hockey participation growth rate of 1.5 percent per year, an estimated 975,000 additional players will be playing hockey in 2022. Under the Bauer Hockey-led initiative, the sport could double that growth rate, adding 1 million more players.

Subsequent phases of this 10-year plan will include similar studies in the United States as well as other key markets around the globe.

ABOUT BAUER HOCKEY Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Bauer Performance Sports Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brand names. For more information, visit Bauer Hockey's website at www.BAUER.com.

ABOUT HOCKEY CANADA Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada's mission is to "lead, develop and promote positive hockey experiences."

MEDIA INQUIRIES

Tory Mazzola Global Communications Manager Bauer Hockey Phone: 603-430-2111 media@bauer.com

Francis Dupont Manager, Media Relations and Communications Hockey Canada Phone: 403-777-4564 fdupont@hockeycanada.ca

Posted By: Bauer Hockey

Patrick Kane: 2013 Conn Smythe Trophy Winner

Kane Conn Smythe OTM BLOG

Posted By: Bauer Hockey

Congrats to the Chicago Blackhawks!

Chicago Cup Champs OTM BLOG

Posted By: Bauer Hockey

Patrick Kane: Own The Moment

Kane Game 5 OTM BLOG

Posted By: Bauer Hockey

Blackhawks-Bruins Game 4: Own The Moment

Seabrook OT Winner Gm4 BLOG

Posted By: Bauer Hockey

Stanley Cup Final Game 3: Own The Moment

Chicago OTM Game 3 BLOG

Bruins Game 3 OTM BLOG

Posted By: Bauer Hockey

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