Bauer Hockey, LLC and Bauer Hockey, Ltd (“Bauer Hockey, Bauer”, “we” or “us”) values your trust and is committed to respecting the privacy rights of our customers and visitors to this website and related apps, including the Bauer App, which we own and operate in the U.S. and Canada. The following “Privacy Policy” describes the personal information we collect about you through the website, the apps, our offline interactions, and explains how we use, protect, process, share, sell or retain your information, and describes your rights and the choices you have relating to your information. This Privacy Policy is not a contract.

We strive to manage privacy rights consistently, but some privacy rights may only be available to residents of certain localities or jurisdictions. If you are a Bauer employee, please refer to our Employee Privacy Policy. If you are a job applicant, this Privacy Policy applies to you.


When we use the term “Personal Information” we mean the information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, to you or otherwise defined under applicable laws. Subject to applicable laws, it does not include aggregated, deidentified, or information that does not identify or can be reasonably linked to you, as defined under applicable privacy laws.



Contact and Account Information. We collect information from you when you register an account, order products, respond to a survey, enter a contest or sweepstakes, respond to a marketing message, join a loyalty program (like Bauer MVP), use our customer service, join or comment on our social media sites, or for one of our retailers, if you sign a credit application with us, or otherwise provide us with your information. We collect from you information, such as your contact information (name, e-mail address, and telephone number) mailing and billing address, date of birth, website username and password and financial account information.

Order and Product Information. When your order, purchase, return, get sized for or use our products or services we collect from you information, such as truncated payment information, purchase history, product purchases, product sizing information, player information and other information we request from you or you provide to us, including information used to facilitate the processing of your orders, warranty requests or images of your body which we use to gather measurements on appropriate product sizes, as described in the “Game Fit Equipment Measurement and Performance Technology” below.

Communications Information. When you sign up for marketing emails or text messages, join a loyalty program, communicate with us on our social media platforms, communicate to us through customer service, communicate with us as a retailer or business partner or otherwise make inquiries about the information we collect from you may include your name, email, cell phone number and social media information, such as logins or online identifiers or personas.

Customer Service Information. For support or product issues you may provide us with product or injury information. We do not collect your injury information without your consent or unless you provide it to us voluntarily.

Information You Post. We may collect Personal Information you post in a public space on our properties, such as ratings and reviews and user generated content.

Employment Information. When you apply for a job with us, we may collect information from you, such as your education, verifying your identity, confirming your work authorization, and other employment related information. On a voluntary basis we may collect information, such as race, disability status, veteran status and ethnicity.


Device and Online Activity Information: Like many websites, we collect information from you automatically across several websites, apps and devices using tracking technologies. The tracking technology is further described in the “Cookies and Similar Technologies” section below [include a link to that section]. We collect Personal Information through these technologies such as online identifiers, IP address, device ID and operating system, and online activity, shopping history, browsers that you are using, websites that you came from, type device that you are using, where you downloaded our app and how often you use it, browsing activity, other app usage, referring websites, and links clicked and other analytics data.

Geolocation Information: When you use our store locator, we collect from you imprecise geolocation information from your device.


We also collect information from you from Third Parties. We may receive information about you from social media networks, including Facebook, Twitter, TikTok, Instagram and You Tube, our digital advertising networks, or our business partners, such as an online identifier or whether you read our ads. For additional information see our Online Advertising and Third Party Tracking section below.


Bauer Hockey offers body/gear, helmet, skate and stick measuring and performance tools that can help you find your product size or “game fit” and suit your style of play. These tools can be accessed through our website at or some tools and applications are available through the Apple Store or Google Play as downloadable mobile applications. These tools are also available through retailers that distribute our products, who may use the tools to help you find great fitting equipment.

When you use our body measurement app, they provide you with the option to either manually enter body measurements or to have a photograph or video taken of your clothed body that is processed automatically, by the measurement application and used to allow a computer program to determine your size and suggest products that best fit your body.

You control how and when the photographs and videos are taken. We use your device camera to take the photographs and blur your facial features. You agree that any photograph or video you provide shall not be pornographic, lewd or otherwise offensive to members of Bauer Hockey, and we reserve the right to refuse access to our mobile services to any user who provides such photographs or videos.

Bauer offers performance skate and stick tools to improve your game based upon your skating and ice play needs.

Bauer offers helmet fit tools that scan your head for a more complete fitting experience. Some photographs will be captured as part of this technology, so our retailers may ask you for consent to use this technology.

Children under the age of 16 are not permitted to use Bauer's online body measurement tools or performance tools. Children under the age of 16 may be fitted in a store if their parent or guardian consent.

When a sales associate uses measurements at a store or performance data in a store, he or she will only use those measurements or performance data to recommend products that fit your body, either by inputting those measurements into a computer program or by manually estimating an appropriate fit or product.


We use information that we collect about you or that you provide to us, including any Personal Information:
  • To present our website and its contents to you.
  • To provide and improve our products and services.
  • To fulfill orders, validate payments, and allow for repeat ordering.
  • To process warranty requests or locate shipments.
  • To allow us to better service you and respond to your customer service requests.
  • To understand your needs and preferences.
  • To communicate with you about our products, services, and promotions.
  • To determine your eligibility for jobs or certain products and services.
  • For marketing and advertising purposes, including interest-based advertising, subject to applicable laws.
  • For our loyalty programs and services.
  • For security purposes.
  • For internal business purposes.
  • To comply with applicable laws and regulations.
  • To notify you about changes to our website or applications or any products or services we offer or provide through it.

We use online activity information (such as web browsing and app usage):

  • To learn about site visitors and customers so we can tailor content, features, and functionalities to better serve your preferences
  • To research, develop, and improve our website, mobile applications, and online services
  • For marketing and advertising purposes, including interest-based advertising
  • For our loyalty programs

We use information collected through equipment measurement and performance technology:

  • To predict fit and product and equipment sizing and performance.


Your Personal Information will be disclosed, shared or sold for the purposes set forth herein or in accordance with applicable laws. We may disclose aggregated or deidentified information about our users, and information that does not identify or allow for the reidentification of any individual, without restriction.

We may also disclose, share, or sell, as defined under applicable laws, your Personal Information to others under the following limited circumstances:

  • To our family of subsidiaries and affiliates within the Peak Achievement Athletics Inc. family of companies.
  • To contractors, service providers, and other processors we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for specific purposes for which we disclose it to them.
  • To a buyer or other successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Bauer Hockey’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which Personal Information held by Bauer Hockey about our website users is among the assets transferred.
  • When necessary to protect against, and detect a fraud. To cooperate with law enforcement officials, comply with any court order, law or legal process, including to respond to any government or regulatory request.
  • To third parties and business partners for their business, marketing or advertising purposes, such as with social media sites when you respond to an ad there or advertising networks.
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
  • To third parties that you direct us to share your Personal Information with.
  • If we believe disclosure is necessary or appropriate to the rights, property or safety of Bauer Hockey, our customers or others or to comply with applicable laws and regulations.
  • For any other purpose we may describe to you and as where necessary to which you consent


We use a variety of technical, administrative and organizational security measures, including encryption of data, to maintain the safety of your Personal Information. Despite our efforts, no website, mobile application, or computer system is 100% secure or “hacker proof” so we cannot guarantee your information will never be accessed, used, or disclosed without authorization. We have taken certain steps designed to reduce the risk that the Personal Information that you provided to us will be misused, lost, disclosed or altered.



“Cookies” are pieces of information that a site collects from your browser (like Google Chrome or Internet Explorer) while you are viewing and interacting with the site. Cookies are stored on your computer and work in combination with technology within the site to capture and remember information about your use of the site. For instance, cookies are used to track your activity and understand your preferences based on previous or current site activity. This enables us to improve your site experience. We also use cookies to provide us with data about site traffic and site interaction, which we only use so that we can offer better site experiences and tools in the future.

Certain cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the site and, as such, will last longer. You may learn more about cookies by visiting

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies. You may do this through your browser settings. Each browser is different, so look at your browser “help” menu to learn the correct way to modify your cookie settings. If you turn off cookies, you may not have access to features that make your site experience more efficient -- like the features mentioned above -- and some of our services may not function properly.

Changing cookies on your browser will not change the way you are tracked on a mobile device. You can adjust your tracking preferences on your mobile device through your device settings.

We may contract with third-party service providers to assist us in analyzing cookies and similar technologies. For example, we use Google Analytics to understand how our website performs and how you use it. These third parties can use cookies and other technologies to collect information, such as the browsers you use to access our site, websites viewed, time spent on websites, and links clicked.

To learn more about how Google processes your data, please visit

To opt out of Google Analytics please visit


When you visit our Site, read our emails or ads or otherwise engage with us, both we and certain third parties collect certain usage and device information about your online activities to provide you with advertising about products and services tailored to your individual interests. You may see certain ads on other websites because we participate in advertising and social media networks administered by third-parties. These networks track your online activities over time and across different sites by collecting information through automated means, including through the use of third party advertising cookies and pixel tags. The networks use this information to show you advertisements that are tailored to your individual interests, often called ad targeting or cross-contextual advertising. The information our ad network vendors collect includes information about your visit to our website, such as the pages you have viewed. This process also helps us track analytics on the effectiveness of our marketing efforts, such as number of visitors, traffic to our website, and other website and ad engagement data. You may opt out of interest-based advertising by third parties (including on our behalf) by visiting the Digital Advertising Alliance (DAA)’s self-regulatory opt out page at You must opt out separately on each device (including each web browser on each device) that you use, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.

You may also opt out of ad targeting/cross contextual advertising as permitted under applicable privacy laws. Please see the Your Privacy Rights Section below.


Please be aware that Bauer Hockey, LLC and some of the third-party service providers with whom we may share your information are located in the United States and other countries. As a result, your information may be transferred from another country into the United States and from there to another country, or to another country directly. Some of these countries (including the United States) may not have data protection laws as comprehensive or protective as those in your country of residence. For example, Personal Information may be subject to access requests from governments, courts, or law enforcement agencies in those jurisdictions according to the laws in those jurisdictions. Personal Information may also be shared in response to valid demands or requests from government authorities, courts and law enforcement officials in those countries. To the extent required by applicable law, we ensure that international transfers of your information are subject to appropriate protections, and we ensure such transfers are legal by using valid legal methods such as standard data protection clauses approved by the European Commission or the United Kingdom, or if we have your express consent to the transfer.

If you are a Canadian resident and have questions regarding our policies and practices with respect to our use of third-party service providers outside of Canada, including with respect to the collection, use, disclosure or storage of Personal Information by third-party service providers outside of Canada for us or on our behalf, please contact us as set out below.


Subject to applicable law, we may process your Personal Information if any one of the following applies:
  • You have given your consent to the processing of your Personal Information for one or more specific purposes;
  • Processing is necessary for the performance of a contract, including our Terms of Use, with you and/or to take steps at your request prior to entering into a contract;
  • Processing is necessary for the purposes of the legitimate interests pursued by Bauer Hockey or by a third party, as described in this Privacy Policy; or
  • Processing is necessary for compliance with a legal obligation to which Bauer Hockey is subject.


We will gladly help to clarify the specific legal basis that applies to the processing of your Personal Information. 


If you are in Europe or the UK and you have any complaints about how we use your Personal Information, you have the right to lodge a complaint with the data protection authority in your country or seek a remedy through local courts if you believe your rights have been breached. A list of data protection authorities in Europe is available here.

Bauer Hockey strives to make sure that the information we maintain is reliable, accurate, and up to date.

Upon request, we will provide you with a copy of the Personal Information we hold about you, to the extent required by law. You may also request, in accordance with applicable laws, that we (i) update, correct, transfer, or delete your Personal Information, (ii) restrict or discontinue processing your Personal Information (iii) control the dissemination of your Personal Information, (iv) receive computerized Personal Information collected from you in a structured, commonly used and technological format and to have this information transferred directly to another organization, or (v) request information about data processing. Where we have obtained your consent to process your Personal Information, you have the right to withdraw your consent at any time. We will not discriminate against you for the exercise of these rights. To make a request described above, please contact us at the e-mail address or phone number at the bottom end of this page. If you contact us directly, we will take reasonable steps to confirm your identity before making any changes. Please note that some information remains in our records even after you request its deletion, to the extent permitted or required by applicable laws.

If you wish to opt-out of having your Personal Information used for advertising or marketing purposes, or to prevent your information from being shared with another organization consistent with this Privacy Policy, please e-mail us.


You may have also opted in to receive future promotional electronic communications from us. If you opt-in to receive such communications, we may use the information to: communicate with you regarding our products, services and promotions; provide you with other information that you request; and/or improve our product and service offerings. You will always have the opportunity to "unsubscribe" from us at any time by clicking the “unsubscribe” link at the bottom of the email. We provide an ongoing opportunity to unsubscribe or opt-out of contact by us as set out on our website/app or by contacting us by e-mail at, or as otherwise described in our messages to you.

If you decide to unsubscribe, we will only contact you thereafter: (i) for the purposes allowed under applicable law; and (ii) to receive service-related messages. For example, if you unsubscribe from marketing communications, it will not limit our ability to send transactional communications to you regarding products or services you have requested.

Visitors who register on our website, applications or participate in our marketing programs will be given a choice to opt-in to our e-mail marketing list and receive marketing e-mail communications from Bauer or to opt-out and choose not to receive email marketing communications from Bauer. If you opt-in to receive Bauer e-mails, we may send you periodic e-mails from Bauer. If you opt-out, you will not receive these e-mails.


Consistent with applicable laws, you may exercise rights described in this section. Please note that some of these rights may vary based on country, province or state of residence. If you are a California, Colorado, Connecticut, Virginia or Utah resident, you have specific privacy rights under these state privacy and data protection laws.

Right to Know. You have the right to ask us to disclose the Personal Information we have collected, shared, or sold about you. If we are able to verify your identity, we will provide the categories of Personal Information we have collected about you, the categories of sources from which we collect it, our business or commercial purpose for collecting the Personal Information, and the specific pieces of Personal Information we collected. If we have disclosed your Personal Information to any third party for any reason, we will also tell you the categories of Personal Information we disclosed, the categories of third parties with whom we shared it, and the purpose for which we shared it. You also have the right to request that we provide you the specific pieces of Personal Information that we collected and retained about you.

Right to Opt Out of Sale or Sharing of Your Personal Information and/or Ad Targeting/Cross Contextual Advertising.  You have the right to tell us “Do Not Sell or Share My Personal Information” or to the right to direct us not to sell or share Personal Information we have collected about you to third parties, including without limitation for ad targeting/cross contextual advertising.

Right to Deletion. You have the right to request that we delete any Personal Information we have collected about you. We will only do this if we can confirm your identity, and in some cases, we are required or permitted by law to retain all or some of your information for specific purposes.

Right to Correct. You have right to request that we correct your inaccurate Personal Information maintained by us.

Right of Data Portability. You have the right to request and have us transfer to another entity your Personal Information to in a machine readable format to the extent technically feasible.

Authorized Agent.  Under certain state laws, you have the right to appoint an authorized agent to exercise these rights for you. We have the right to verify that the authorized agent acts on your behalf.

We will not discriminate against you, for example by receiving a different quality of services, if you exercise any of these rights.

To exercise your rights under U.S. state privacy laws click here, email us, or call 1 833 897-9942. In order to respond to your request, we may validate your email address if you have an account with us. If you use an authorized agent to exercise rights for you, we will confirm that the agent is authorized by you. When you make a request about your Personal Information, we will generally confirm receipt of your request within 10 days, and respond within the amount of time we have in accordance with applicable laws,

“Shine the Light” law. If you are a California resident, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

Use of Sensitive Personal Information

We do not use or disclose sensitive Personal Information unless it is necessary to provide the goods and services that you requested, with your consent and as authorized by applicable law.

Appealing Requests

We may not always be able to honor your data subject access request, for example if we cannot verify your identity, if we need to maintain your information for permitted legal and transactional purposes. If you are in Colorado, Connecticut or Virginia resident, you may appeal our decision to your request regarding your Personal Information. To do so, please contact us as described in the “How to Contact Us” Section. We will respond to all appeal requests as soon as we can reasonably can, but no later than as required by applicable laws.


For us to process certain requests, we will need to verify your identity to confirm that the request came from you. We may contact you by email to verify your request. Depending on your request we may ask you for additional information so that to verify your identity. If we cannot verify your identity we cannot respond to your request.


Certain U.S. state privacy laws and regulations require that we provide certain disclosures, including a description of legal rights, This section applies as is applicable in addition to all other applicable rights and information contained in this Privacy Policy.

We describe in the section above entitled “What Personal Information Do We Collect and How We Collect It” the categories of Personal Information we have collected in the last twelve months and the sources of Personal Information.

We describe in the section above entitled “How Do We Use Your Personal Information” the business purposes for collection of the Personal Information.

We describe in the section above entitled “How Do We Disclose, Share or Sell Your Personal Information” the categories of your Personal Information that we disclosed, shared or sold in the preceding 12 months and the categories of third parties with which we disclosed, shared or sold your Personal Information to and for what purposes the Personal Information is disclosed, sold or shared.


From time to time, we may offer you certain financial incentives permitted by law (such as promotions, discounts, free shipping and the Bauer MVP Loyalty Program (“Bauer MVP”)) in exchange for the collection, retention, or use of certain Personal Information about you. Personal Information collected as part of Bauer MVP may include (but is not limited to) your name, email address, mailing address, phone number, date of birth, shopping/purchase history, online behavior, email engagement, point earning history, point redemption history, and survey response data.

Each financial incentive related to the collection and use of Personal Information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases. When you opt into a financial incentive, we will provide information about the specific terms of the financial incentive, such as the categories of Personal Information required to be disclosed, retained, shared or sold, in exchange for the benefit you may receive. You can opt-in to the Bauer MVP Loyalty Program by enrolling online at For additional information, please see the Bauer MVP Loyalty Program Terms and Conditions.

You can opt out of Bauer MVP Loyalty Program at any time by contacting us at We will provide information about the specific terms of the financial incentive, such as the type of Personal Information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.


We retain your Personal Information only for as long as we need it to fulfill the purposes for which it was collected and to comply with our legal obligations. We will generally store Personal Information associated with your account until it is no longer necessary to provide services to you, until you ask us to delete it, or until your account is deleted, whichever comes first; but there are some exceptions to this general rule. We will retain information from deleted accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, assist with investigations, enforce our agreements, and take other actions permitted by law. For more information, contact us using the address at the end of this Privacy Policy.


This website is not intended for children under 16 years of age. No one under the age 16 may provide any Personal Information to or on the website. We do not knowingly collect Personal Information online from children under the age of 16. If you are under the age of 16 you should not provide any Personal Information to us and you should use this website only with the participation of a parent or guardian. Please note that if, while attempting to register on our site or provide information through an app, a user provides us with their date of birth indicating that they are under the age of 16, the system will reject the submission.


We do not honor the Do Not Track Signals that some browsers allow users to send at this time. We continue to review new technologies and standards as they develop.


Our platform may contain links to other third-party sites, platform, services, plugins, and applications (collectively “Third-Party Site(s)”) When you click that link you will be taken to a Third-Party Site, and we do not control that Third-Party Site, and any Personal Information your provide to that Third-Party Site is not governed by this Privacy Policy. We are not responsible for the privacy practices of such Third-Party Sites. We suggest that you read that privacy policies of these Third-Party Sites carefully.


By accessing or using our website or our related apps, you agree to this Privacy Policy. This Privacy Policy may change from time to time and minor changes will take effect when posted. Since we update this Privacy Policy from time to time, we recommend that you review it regularly. If we make any material or key changes to the Privacy Policy, we will notify you, as required by law.


Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing our website.


We welcome your feedback. If you have questions, comments or concerns about this Privacy Policy, or would like to do any of the following:
  • see your Personal Information that you have already sent us so that you can correct, update or delete it from our files or exercise the rights provided for in the section “Your Right” ;
  • if your child under the age of majority has used the site or our app and sent us Personal Information, or delete that Personal Information from our files;
  • ask that we not send you electronic communications or otherwise contact you; or
  • report any violation of this Privacy Policy,
Please contact our Privacy Officer at and we will endeavour to respond to you as soon as possible.

Phone: 1 833 897-9942

Privacy Notice last updated on: August 30, 2023